Welcome To Day 6 of the Etsy Shop Quick Start Challenge!

We’re on Day 6 already! I’m really enjoying this challenge, it gets me fired up to start stocking up my shop again.

Today we’ll go over how to promote our shop.

Everyone has their own favorite social media outlet. Some like Pinterest while others prefer Instagram, Facebook, or Twitter.

You do whatever makes you comfortable.

The choice is yours. I would advise you to stick with one social media and go in there and promote your shop each day. And skip doing any of the others for now.

We want to put all our extra time and effort into stocking our Etsy shop, not spend all day on social media.

Today will be short and sweet!

DAY 6 Promote Your Etsy Shop

Let’s look at what you’ve done so far!

Dashboard




DAY 6 Promote Your Etsy Shop!

The Goal For Today:

  • Promote your new item on one social media outlet or run ads on Etsy.
  • Add a second product to your shop today if you haven’t already.

What you need for today:

  • Open one social media account in your shop’s name.
  • Have shop open and a couple things in your shop.

Remember the first month or two of opening your shop you will need to invest a little money towards your shop to make it grow faster. You can choose not to promote your shop and that’s fine. But it will take longer and you’ll need to list much more items in your shop.

UPDATE 2024– In my first year of opening up my Etsy shop I bought a couple good tools to help me find the best keywords, like eRank and Everbee and still use them every day. You can find all my favorite tools I use in my business here. Those helped me more than ever! I did not do any social media promoting, just here and there. I wanted to focus on listing on Etsy. I created 658 new items in my shop the first year.

Etsy Ads I think is vital to seeing what your listing is doing right away. It may take you 6 months to get any traction without using Etsy Ads. It just depends on how you want to run your business. My mistake was spending WAY too much on Ads when I first started out. I was spending something like $25 to $100 a day. That was crazy.

Now I’m spending around $1 to $3 a day, depending on if I’m making sales or not. When things are good I up my Ad spend. I run Ads on my tops sellers and new items that I just put in the shop. I check these Ads daily and turn off keywords that are not relevant to my product. Then I turn off the Ads after a month if no traction is being gained. But the information I get from these Ads gives me new ideas for items in my shop that I hadn’t thought of before.

DAY 6 Promoting Your Shop On Social Media

What you might want to think about if you are not running Etsy Ads is set up a new Social Media account for your shop and post to that daily.

I recommend that you stick with one social media outlet that you like using. It can be a full-time job, taking care of social media accounts. Pick one and post to it consistently.

If you don’t have anything new to post about to your social media account, add something fun or inspirational. You can pick up Done-for-you PLR to help with that, to save time.

I like to use Twitter to send traffic to my eBay Shop.

And I’ve had luck in the past using Instagram for my handmade Etsy shop.

Facebook and Pinterest are my favorites for Etsy shops. With Facebook you can eventually grow this by paying for Ads to get subscribers to an email list, which is a very good idea.

Pick a place that you like and hang out, like, share and comment on other shops that you find there. Follow them and the people they follow.

Use hashtags on Twitter and Instagram. You won’t need them for Pinterest of Facebook.

Here’s a hashtag generator on eRank.

https://erank.com/hashtag-generator

That’s it for today! I told you it would be a short challenge day.

Homework:

  1. Open a Social media outlet of your choice. Be sure to add a link to the profile to your shop.
  2. Or start running Ads in your Etsy shop, right on Etsy.
  3. Promote one of your items there and do this daily.
  4. Add a second item in your shop if you haven’t already.

Download Your Workbook at the link below.

DAY 6_7 Day Quick Start Etsy Shop Challenge

💖Tomorrow is the last day of the challenge!!

Wishing you much success!
Michelle